Athletes’ interests are represented by sports talent management companies, especially during contract talks. These sports talent management companies are also responsible for handling Sponsorships, public relations, and financial planning. Professional athletes typically sign their first professional contract in their late teens or early twenties, and they rarely have the experience or knowledge to understand its legal complexities truly. Contracts for high-profile sportspeople can be worth hundreds of thousands or millions of dollars, and athletes require help managing their funds. Sports talent companies must be able to perform the following duties: Talent Representation Data collection Statistical analysis of the athlete’s game Public Relations Promotions Sponsorships Networking Negotiating Giving feedback to the athletes Sports talent management companies are primarily responsible for negotiating contracts for the players they represent. To do so effectively, these companies must have a thorough understanding of their clients’ market value, which necessitates that they have as much knowledge of the sport as the general managers or other team officials negotiating on the opposite side of the table. Sports talent management companies must find comparable players whose contracts can be used as a benchmark for what their clients want. These companies should provide comprehensive statistical analysis demonstrating that their clients deserve the contracts they seek. Sports talent management companies, in many respects, are selling their clients’ worth to teams in the leagues where they play and finding general managers who value what their clients have to offer in those leagues. This value manifests itself in the form of on-field, court, or ice performance and the team’s marketing potential. Ticket and jersey sales can be boosted by a well-known or successful athlete. A player’s management company can also assist them in obtaining endorsements, which can help them increase their income.